Info Product Creation Made Easy – Who’s it For?
By Taylor Andrews
When developing an information product, the overwhelming majority of Internet Marketers make one simple, but costly mistake. They pick their ‘Niche’ market, and choose a topic on which to create their product, then, forget about the most fundamental sales skill…Identifying ‘with’ your customer.
Before I go any further, I’d like to point out that Identifying ‘with’ your customer, simply means stepping into their shoes.
Let us take computers as an example. You decide to create a product about setting your computer up with a web cam. The uninformed, might go right ahead and write an e-book using all of the industry ‘jargon’ talking about such things as ISP address’s, Installation to hard drives, and so on.
Think about it though. Who is REALLY going to be interested in buying a product about installing a web cam?
I don’t know about you, but the first prospects that spring to mind are teenagers, and seniors (wanting to be able to contact relatives abroad).
With this in mind, it is time to begin the process of identifying ‘with’ your prospects. To do this requires a little imagination, so here goes:
I want you first to think about who your prospects are (let’s use the above example, and say teens and seniors) picture how they look and dress how do they speak, what is it they want from a web cam?
It will take a few attempts to nail it, but keep trying. Really try to get a handle on what they want from their computer. What is it they use it for most? How much patience are they likely to have?
Having spent some time doing this, I want you to think of another key consideration when creating an Info product, what type of product to create.
Based on what we have above, my immediate response would be to create a ‘step-by-step’ video tutorial which explains in detail “live” how to set up your web cam on your PC.
As I said at the top of this article, this is an old proven sales technique, which just seems to get overlooked by many. This is just one of the many steps and strategies to creating your own Info product, if you want to know more, read on.